Get Involved!
Ideas on how to celebrate Red Ribbon Week:
Government
- Wear red ribbons and distribute them to staff and employees.
- Issue a proclamation declaring the last week of October “Red Ribbon Week” in your community (Sample_RRW_Proclamation).
- Promote Red Ribbon Week in speeches and newsletters.
- Display red ribbons, posters & banners on the interior and exterior surfaces of city and county buildings.
- Appoint a representative to be on the community Red Ribbon planning committee.
- Encourage police and fire departments to participate in Red Ribbon Week activities.
- Contact the press to show your community support for Red Ribbon Week.
- Include a Red Ribbon message in employee pay checks, in water bills, etc.
Law Enforcement
- Wear red ribbons and distribute them to staff and officers.
- Display red ribbons, posters & banners on the interior and exterior surfaces of the building.
- Display red ribbons in a prominent place on all vehicles.
- Help plan and participate in Red Ribbon Week activities.
- Offer to speak at community programs on alcohol and drug issues.
- Organize a special alcohol and drug seminar for the community.
Business
- Wear red ribbons and distribute them to your employees, customers, schools, etc.
- Display red ribbons and posters on the interior and exterior surfaces of your building.
- Place a Red Ribbon message in your advertisements, newsletters, and monthly statements.
- Sponsor a Red Ribbon Week activity (i.e., fun run, bike-a-thon, community breakfast, etc.).
- Promote Red Ribbon Week on signs and marquees
- Initiate drug education programs for employees.
- Sponsor banners to hang on light poles, in their storefronts/and other areas of high volume traffic.
- Sign a pledge and publicize list of signees in the local newspaper. Have a signing event that the local television station can carry live (Download a sample pledge).
- Submit articles to local newspaper, school newsletters/websites, and church bulletins.
- Advertise Red Ribbon special discounts or sales for customers wearing a red ribbon.
Media
- Wear red ribbons and distribute them to your employees, including TV anchor persons, news reporters, etc.
- Display red ribbons and posters on the interior and exterior surfaces of your building.
- Inform the community about Red Ribbon Week, encouraging them to participate.
- Produce and air Red Ribbon public service announcements (see sample “3 out of 4” PSAs).
- Invite Red Ribbon community leaders to appear on talk shows.
- Assign reporters to cover Red Ribbon activities.
- Feature drug education information during Red Ribbon Week.
- Publish a special Red Ribbon insert in newspapers with articles and ads to distribute during Red Ribbon Week.
- Initiate drug education programs for employees.
Medical
- Display a basket of red ribbons in the waiting room or lobby for patients and family members.
- Display red ribbons and posters on the interior and exterior surfaces of buildings.
- Create a display on alcohol and drug abuse prevention information.
- Adopt a school and donate ribbons for Red Ribbon Week.
- Give red balloons to children with a message to reject drugs, alcohol, and tobacco.
Religious Institutions
- Distribute and wear red ribbons at religious services.
- Give a drug-free message in a sermon.
- Include a special Red Ribbon insert in bulletins.
- Sponsor in-service educational programs for priests, ministers, rabbis, teachers, secretaries, volunteers, and the congregation.
- Address alcohol and drug problems during youth and adult meetings.
- Hold prayer vigils for those affected by the use of drugs.
- Invite youth to wear and distribute red ribbons during religious services
Schools
- Wear red ribbons and distribute them to students and staff.
- Organize drug education programs and integrate alcohol and drug information into all curricula during Red Ribbon Week.
- Observe Red Ribbon Week activities.
- Provide drug education in-service for teachers and staff.
- Invite parents and families to a special health fair or drug education program.
- Decorate inside and outside of school building with drug-free messages.
- Host a school assembly where children tell why they are drug-free.
- Have a “sock it to drugs” day where children wear their wildest red socks to school.
- Have a poster and coloring contest where signs are made and hung around the school hallways that promote an alcohol & other drug free lifestyle.
- Have students sign a pledge to be drug free.
- Have a group of students get on the agenda of the school board, city council or county commissioners meeting and allow them to make a 5 minute presentation about why they choose to live drug-free.
- Conduct a media contest where students can create a video, public service announcement, poem or song that conveys why living drug-free is important. Partner with local businesses to sponsor awards and team with a local television or radio station to show the spots.
- Students can tie red ribbons to car antennas to remind student drivers of the importance of being drug-free.
- Daily Update. Have an announcement read during school that provides a different drug-free message each day of the week. Have pre-recorded messages read by local celebrities, student leaders or sports figures that can be played. (see sample PSAs).
Parents
- Wear red ribbons.
- Talk to your kids about the dangerous effects of alcohol, drug, and tobacco use.
- Participate in planning and implementing Red Ribbon community activities.
- Volunteer to cut and distribute red ribbons.
- Schedule a community meeting focusing on drug education.
Community
- Conduct a town hall meeting or community forum. Topics can include drug-related issues, underage drinking, prescription drug abuse, tobacco and second hand smoke, etc. Invite youth to serve on the panel discussion and planning committee.
- Submit articles to local newspaper, school newsletters/websites, and church bulletins.
- Observe Red Ribbon Week activities.

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